client: Aqua Tech Prep
project: name creation and logo design
Preparing athletes for triathlons by teaching swim technique was the mission of this established, but unnamed business. I chose "Aqua Tech Prep" for its name because it invites a play on ATP, the well known (to those of us who study physiology) acronym for adrenosine trisphosphate. ATP is used by muscles in the energy process during exercise. The added tail and dorsal fins brought Alaska's orca whales into the equation, completing the image.
Aqua Tech Prep