client: Plug @ 20
project: Facebook graphics
The Plug @ 20 campaign is part of Anchorage's Air Quality Public Awareness Program. This program aims to foster behavioral changes among residents in order to improve the quality of our air. Plugging in car block heaters at temperatures of twenty degrees and below is one of the encouraged behaviors. Commuting to work by bicycle is another. Working with Northwest Strategies, I created a winter cover graphic (above) and multiple post graphics for the Plug @ 20 Facebook page. These graphics were accompanied by text which encouraged and explained the reasoning behind "plugging in."