client: Anchorage RunFest
project: logo design
The Anchorage Running Club's Big Wild Life Runs decided in early 2015 that it wanted to rebrand with a name and logo which better suited what the event had become: a weekend festival of running and running-related events held in Anchorage, Alaska. The resulting logo maintains an essence of the the earlier "wild" while also tying in its geographical location. The runner's placement harkens a bit to the runner in the Anchorage Running Club logo and the fact that runners in these events pass through multiple tunnels on the various race courses.