client: Howling Raven Kennels
project: logo design
This was a totally cool project! Jeff and Nicole Wells own Howling Raven Kennels in Tok, Alaska. They are committed to excellent dog care and to running a professional, ecologically responsible business. As trained biologists specializing in the study of birds, Jeff and Nicole have been intrigued by the cooperative relationship existing between wolves and ravens. They named their kennel with this in mind and asked me to reflect that relationship in their logo.
As seen in the selected comps below, we mushed down several different trails searching for just the right one.
For the final primary logo (at top of page) and secondary logo (below) we combined elements of several comps. The resulting marks definitely distinguish this mushing kennel from all others in Alaska. I'm looking forward to someday seeing this team cross my backyard -- which is part of the Iditarod course!
Jeff and Nicole Wells
Howling Raven Kennels